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The Sydney Morning Herald – “What’s cheaper: Buying online or in-store? The answer will surprise you” – The Billion Prices Project

The Sydney Morning Herald – “What’s cheaper: Buying online or in-store? The answer will surprise you”

Shopping online is cheaper right? Think again. Big data has helped challenge that conventional wisdom.
Alberto Cavallo, an economist at the Massachusetts Institute of Technology, has undertaken a huge, international comparison of the “online and offline” prices charged by big retailers.

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