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Herald Net – “Shopping online is saving you less than you thought” – The Billion Prices Project

Herald Net – “Shopping online is saving you less than you thought”

You find lower prices online than at bricks-and-mortar stores, right? Wrong.
Alberto Cavallo of the Massachusetts Institute of Technology displayed resourcefulness and ingenuity by producing a wide-scale international comparison of online and offline prices at “brick-and-motar” stores.

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